As discussed on the phone, we have focused our research on IT system houses / infrastructure
providers and resellers with B2B hardware focus. Companies with B2C focus as well as
wholesalers, distributors and companies with strong focus on office supplies have been
excluded in the research.
A key source to develop the long list of companies have been information of most relevant
hardware manufactures on regional partner network. In addition, other sources such as IT
associations, trade fairs, company databases, media publications and key word search have
been used to identify players. Identified companies have been checked and a in scope / out
of scope decision has been taken.
In total 15 companies have been short-listed and profiled on a high-level. Please find
selected key data below and additional information in the attached Excel file.
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Context to the question
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According to the Statista Consumer Market Outlook the revenue in the Laptops & Tablets
segment in the B2C segment in Italy amounts to US$3,249m in 2019. The volume in the B2C
segments amounts to 6.18 m pcs. In 2019. The B2C segments gives a proxy for the size of the
B2B segment as according to other sources the split between B2B and B2C in laptops in
roughly 50/50 (see Grandviewresearch data further below).
According to the
IDC Worldwide Quarterly Personal Computing Device Tracker, notebooks and mobile workstations
accounted for 39.4% of the shipments in the personal computing device market.
|Product category||2018 shipments||2018 share of shipments|
|Desktop + DT & Datacenter Workstation||95.4m||23.4%|
|Notebook + Mobile Workstation||160.9m||39.4%|
According to Grandviewresearch the global laptop market can be split by end user into
personal, business and gaming segments. The business segment accounted for about 44% of
the global revenues in 2017.
|End user segment||Revenue share|
According to a survey conducted by
price, existing partnership and trust / reputation are the top drivers of IT hardware,
software, and/or service purchases via channel partners / resellers in North America and
Europe in 2018.